Media · Agency · Wellness
Barcelona · since 2006
Your brand is unknown in Spain. We fix that.
BlaNZ Group is a communications agency in Barcelona that takes international brands into the Spanish market — through the press, through national television, and through the answers artificial intelligence gives when someone asks what to buy.
Why this is harder than it looks
Spain does not read your press release
A brand that works in Munich, London or New York arrives in Spain with no name, no journalist who has heard of it and no idea which outlets matter here. Translation does not solve that. What solves it is a room full of people who have been placing stories in Spanish media for twenty years, and who own the television set where your product can sit.
Agency
Public relations and communications. A press database of more than 3,000 journalists in Spain and 150 in Portugal, built and kept warm since 2006.
Media
Our own production company and our own studio in Barcelona, and a magazine show broadcast on more than 350 channels. Not a media plan — a set your brand can be on.
Wellness
Twenty years of work in health, beauty and lifestyle, which is where our contacts are deepest and our results fastest.
Twenty years of practice
Communications and public relations agency
The know-how BlaNZ Group started with, available on its own and independent of the television show — for brands that need classic strategic communications, not only content.
PR
Public relations
Press management, press releases, media relations and editorial placement for brands and spokespeople.
CRISIS
Crisis management
Crisis communication protocols, spokesperson cover and reputation protection in sensitive situations.
MARKET
Market research
Market research and brand positioning analysis, before a campaign or a launch.
TRAINING
Spokesperson training
Media training and preparation for interviews, press conferences and public appearances.
MEDIA
Media planning and advertising
Media planning and buying, advertising campaigns and traditional influencer marketing.
GLOBAL
International brands
Support for international brands entering and communicating in the Spanish market.
Proof, not adjectives
Twenty years of Spanish press
El País · ABC · Expansión · RTVE · Antena 3 · La Sexta · Glamour · Crónica Global · Europa Press
The figures above cover twenty years of work. The press room publishes a verified sample of forty of those articles, page by page, so you can read them rather than take our word for it.
Case studies
Real content spreads on its own
We do not pay for media to make these numbers happen. They happen when the content and the guest are real.
Featured case
One interview, 170,000 views, no media spend
A clip from the interview with Toni Rovira was reposted by Antonio Orozco — singer and judge on «La Voz» — carrying the programme’s content far beyond its usual audience. Nothing was paid for. The clip travelled because the conversation was worth travelling.
International brands we have taken into the Spanish market, and the ones the press archive documents in most detail:
What we do for your brand
From one appearance to a distribution partnership
Each level builds on the one before it. Talk to us and we will suggest the right entry point for your brand.
Level 1
Presence on the show
- An interview or a section on Vivir Bien TV
- Edited clips for your own social channels
- A mention on air
Most chosen
Activation
- Everything above
- Monthly pieces for Instagram, TikTok and LinkedIn
- A dedicated editorial calendar
Positioning
Activation + GEO
- Everything above
- Content positioned in ChatGPT, Perplexity and Gemini
- Bios and fact pages an AI can cite
Partner
OROBORN partner
- Everything above
- Certified product distribution
- Integration into our network of promoters
One page each
The six services, in detail
What each one is, when companies call us in, what it includes and how it starts.
Press office
Press office in Spain Getting your brand into the outlets your buyer actually reads, often enough to stop being a stranger.Crisis
Crisis management When something goes wrong the margin is hours, and what decides it was prepared beforehand.Media training
Spokesperson training A badly handled interview does more damage than no interview. The difference is the rehearsal.Market research
Market research and positioning What is already being said about your category, who says it and what gap is left.Television
TV production and branded content We produce our own programme. A brand that fits goes on air as content, not as an advert.Distribution
Distribution and trade marketing Press coverage without shelf presence wastes the work. This is where the circle closes.Where you are arriving from
Everyone helps you set up in Spain. Nobody gets you known
Company formation, tax, employment law, distributor search: all of it is well covered, by consultancies, by the bilateral chambers and by the public investment agencies, several of them free of charge. What none of them does is get the Spanish market to know your name. That is a different trade, and the mistakes that come with it depend on where you are arriving from.
For UK brands
Your British cuttings do not travel
Why UK coverage carries no weight with a Spanish editor, why Madrid is not Spain, and the three questions a journalist asks about a British product before writing a line.
Read it →For US brands
Spain is not your Latin America strategy
The most expensive assumption an American brand makes here: Spanish from somewhere else, claims that do not survive the crossing, and a spokesperson nine hours behind the deadline.
Read it →For German brands
Where the entry package stops
The consultancies and the chambers do the setting up and do it well. Press sits outside all of it. Plus why specification is not a story here, and why sign-off chains miss Spanish deadlines.
Read it →Before any of that
How the Spanish media actually work
The wire agencies that feed everyone else, the regional layer an international plan always forgets, the two other languages, and the two months of the year in which nothing you send will be read.
Read the guide →Two things worth a closer look
Where most conversations start
Do the models recommend you?
Buyers increasingly ask an assistant before they ask a search engine. We produce a report showing which prompts return your brand, which return your competitors, and what changes that. The measurement comes first.
See how the report works →«Vivir Bien», our television show
A 90-minute health and wellbeing magazine, broadcast every two weeks on more than 350 channels across Spain, Andorra, Latin America and Miami. Two seasons produced in our own Barcelona studio, and an archive of 84 published interviews.
See the programme →Contact
Tell us what you are launching
Write in English, German or Portuguese — we will answer in your language. Tell us what the product is, which market you are coming from and when you want to be visible in Spain, and we will come back with what we would actually do.